During a short 3-month stint, I joined to helped shape the brand’s tone of voice, build out their social presence with the one-and-only Joey Chestnut, and develop marketing material for experiential events. I also wrote recipes for the website and packaging copy for new products. So yeah, I guess you could say I made their plant-based messaging...well, meatier.

Client: Impossible Foods // Role: ACD Copywriter

I also helped expand their social presence with some very important, very serious TikToks.

@impossiblefoods I’m working lateee because i’m on Impossible Ranch! #RanchTok ♬ original sound - Truffle Social

We wrote some lines for a pop-up event at All Things Go music festival in NYC.
Because eating meat made from animals…fuhgeddaboudit.

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Here’s some beefy B2B banner ads I wrote to encourage distributers and restaurants owners to put our plant-based products on their menu.

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Last but not least, wrote some cheeky packaging copy for their new Steak Bites. And yes, in case you were wondering, I do personally identify as a meat freak.

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Levi's Global Holiday Campaign