As freelance brand writer, I was brought on to develop the Levi’s 2023 global holiday campaign, including a global copy playbook – I wrote the tagline, emails, in-store, ecom, I even got to create some seasonal social content with brand ambassador, Emma Chamberlin.
Agency: NTropic // Client: Levi’s // Role: ACD Copywriter
It’s not every day a tagline sparks social commentary that reaches 20 Million consumers organically. Luckily, my IYKYK line found its people.
Like Sabrina Carpenter, Wendy’s, Popeyes…and Jerlynn | Latina Chef. Shout out to Jerlynn.
Email & Ecom Suite Across Product Range:
Here’s a sample of some of the headlines and body copy I wrote for the campaign.
