Supernatural is one of the most impressive and immersive VR fitness apps out there, but in 2023 no one really knew who (or what) they were. So, they needed a campaign that would show and tell exactly what it’s like to workout with Meta Quest.

I joined as freelance copywriter to concept the creative, write the film scripts, and develop the new brand TOV and marketing material for the 2024 relaunch.

Client: Supernatural (Meta) // Director: Neels Castillon (Ridley Scott Creative Group) !!!